Seeing differently
For over 20 years, L’Opticien de Chantilly has established itself as a reference, driven by the excellence of its service and the eclecticism of its eyewear selection. Alongside the redesign of its boutique, the brand sought to evolve its image — reconciling its deeply Cantilian roots with a more contemporary, assertive posture. The goal: to make the originality of the place visible, to stand out from standardized chains, and to translate its exacting standards into an identity that lives up to the in-store experience.

My insight
The brand platform was built around two foundations: the excellence of vision and the ability to see differently. The visual identity merges three intentions: shapes inspired by the French gardens of the Château de Chantilly, a modernist and timeless graphic style, and deliberately offbeat imagery reflecting the boutique’s singular personality and its bold aesthetic choices.

Impact
Thanks to this rebrand, L’Opticien de Chantilly has established itself as the go-to face outfitter. In 2025, its director Jeremy Acoca was recognized for the uniqueness of his vision and invited to join the jury of the Silmo d’Or, an international benchmark in the eyewear industry. A distinction that crowns a brand now perceived as both visionary and deeply rooted.