When Moroccan craftsmanship meets design
mylittlemarrakech is a lifestyle brand rooted in Moroccan craftsmanship. In a market often reduced to mere imports without vision, the brand sought to affirm a more distinctive identity, capable of evolving within a more demanding universe. The challenge: to reposition the brand as an editor of objects, while staying true to its artisanal roots.

My insight
We defined a new hybrid brand platform, at the crossroads of a design studio and a craft house. The visual universe borrows from contemporary design codes while capturing the sensory essence of Marrakech.

Impact
A brand with a curatorial eye, celebrating craftsmanship as a modern art of living, far from folklore. This repositioning enabled mylittlemarrakech to accelerate its growth with a +40% increase in revenue, the opening of its first physical store, and a listing at Galeries Lafayette as part of the “Méditerranée Mania” showcase.